Hola Fahrenhistas,
We’ve taken a break from trying to hustle you out of your hard-earned cash during January, partly cause we’re trying to get our 2023 ducks in a row and partly because we know you’re all as skint as we are.
Even before the cost of living crisis threw a spanner in the works, the whole retail/financial landscape of Indie publishing was already shifting and this has been exacerbated by some fundamental changes in the main social media platforms.
Twitter is now pretty much a bust, visibility & engagement have fallen so low that its a futile exercise to try to use it to connect with readers to a degree that will move any dials.
The other social media channels have taken smaller but still significant hits in engagement, but much more worrying for publishers like us is that at the same time, response rates to ads across Amazon, Facebook & Insta have all taken a tumble too - in most cases making those sales channels unprofitable.
Luckily for us, figuring out how to digest, understand, react, evolve, and pivot around these type of challenges has kinda been my professional wheelhouse for the last 20 years or so.
We’ve been locked away trying to come up with a way to save Fahrenheit (yes, again) to try and avoid the fate of so many other indies who are going to the wall.
The good news is we think we’ve got a plan, and we think it might just work.
More news on that over the next few weeks.
That said, when we came out blinking into the light it was only to discover that ChatGPT had emerged and is apparently about to make all of us redundant…
Upshot is we thought we should give it a go…
The prompt we gave it was as follows….
“Produce a newsletter to persuade readers to buy crime fiction books direct from an indie publisher called Fahrenheit Press.”
That was all we gave it, the following newsletter is the unedited result…
Dear valued readers,
Are you a fan of crime fiction? If so, we have some exciting news for you. Fahrenheit Press is an independent publisher that specializes in crime fiction, and we're thrilled to announce that we're now offering our books directly to readers.
By purchasing directly from Fahrenheit Press, you'll be supporting independent authors and publishers. Our books are carefully curated and offer a unique perspective on the crime genre. You'll also be able to purchase signed copies and exclusive editions that aren't available anywhere else.
In addition, buying direct from us also means you'll be getting the best possible price for our books. And if you sign up for our newsletter, you'll be the first to know about our latest releases and special promotions.
So why not give us a try? Browse our selection of crime fiction books today and discover a new world of thrilling stories.
Best regards, Fahrenheit Press
Disappointingly it’s better than we thought it’d be.
Still, you’d have to be a proper cocky bastard to ignore a direct command from our new Robot Overlords so I suggest you open your wallet and get your buying finger primed because imma pretty sure ChatGPT is making a list…
We’ll share more on our future plans soon.
We’re just being a little cautious because the last time we published a manifesto of our plans back in January 2020 a worldwide pandemic appeared to scupper every single last one of them.
If The Singularity occurs before next week, die knowing that we loved you all.
We kiss you.
xx
We 💋 you back 😁